6 Signs It's Time To Go Inbound with your Event Tech Marketing

 |   by Henry Earle A'Hern

Topics: Event Tech, All Topics

As an event tech company, it’s understandable that you’re very excited about what you have to offer and want people to know about it, right now. This excitement might have lead you on a path to outbound marketing: paid advertising, promotional emails to paid contacts lists, cold calls and the list goes on. These methods do have their benefits, but if you can relate to any of the following six...

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Instagram Stories: 5 benefits for content marketers

 |   by Henry Earle A'Hern

Topics: Social Media, Content Marketing, All Topics

Now that the dust has settled on Instagram stories, it’s time to take a look at it’s most valuable features and benefits for content marketers. As always, change has brought mixed reviews, but here I’ve put toghether a list of 10 benefits for your content marketing efforts, that might just...

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10 digital tools every venue marketer should be using

 |   by Henry Earle A'Hern

Topics: venue marketing, Social Media, All Topics

We know venue marketers have a lot to juggle, so every little helps when it comes to lightening your digital marketing load. Here are ten great digital tools that will enhance your venue marketing and save you a lot of time.

 

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Venue Voice: Laura Jefferies of Twickenham Experience

 |   by Olivia Denne

Topics: venue marketing, All Topics

 

Twickenham Experience Marketing Executive, Laura Jefferies, has over five years’ experience in the events industry having worked for a number of prestigious venues including the National Theatre and Petersfield Youth Theatre.

 

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6 reasons why social media will save your event

 |   by Henry Earle A'Hern

Topics: venue marketing, Social Media, PR, All Topics

If you asked ten different event professionals what amount of investment into social media is optimal, you would probably get ten different answers. In reality, this question is impossible to answer because it all depends on what results you want to achieve and when you want to achieve them

Many...

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10 tips to create engaging content for your event

 |   by Henry Earle A'Hern

Topics: Social Media, Content Marketing

As part of generation Y I admit that I spend a considerable amount of time scrolling through various digital communication channels including social media, emails, online newsletters and much more. So I can say with confidence that there is no shortage of information available, especially in...

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Fast cars and conferences – Silverstone Classic inspires

 |   by Kursha Woodgate

Topics: venue marketing, All Topics

I have to confess, I’m not much of a car buff. Yet having attended my first ever Silverstone Classic event on behalf of our client Goose Live Events on Friday, I may well be converted. From the smell of petrol to the roar of engines, the diligent focus on engine tuning by mechanics and the proud polishing of beloved classic cars by club owners, there was a genuine buzz to the whole event that...

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5 Steps to Social Media Marketing Success

 |   by Henry Earle A'Hern

Topics: Social Media, Content Marketing, PR, All Topics

 

 Having been born a so-called ‘millenial’ and been surrounded by digital content for as long as I can remember, I have been ‘using’ social media for many years, pretty much without thinking about it. Since studying digital marketing, I’ve learned much more about the science behind social media...

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Keeping your cool in a PR crisis – when sorry is not the hardest word

 |   by Olivia Denne

Topics: PR, All Topics

 

In an ideal world, every event goes like clockwork. You receive glowing testimonials from the client and you have performed your best swan act of paddling furiously underneath the water whilst maintaining a serene exterior. You can go home after a busy day and rest your sore feet, secure in...

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5 ways to hack off a journalist

 |   by Vikki Carley

Topics: All Topics

Having spent 13 years of my working life as a journalist, before ‘crossing to the dark side’ to work in PR, I feel well versed to be tackling the topic of how to hack off a journalist. It’s not difficult to hack off a journalist, journalists are busy people, we take ourselves seriously and we take our publications even more seriously.

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