PR: what’s the point?

 |   by Vikki Carley

Topics: PR

Public Relations or (PR) is still a relatively unknown field, it’s one of those jobs that when a friend of a friend asks you what you do and you tell them they usually say: “oh that’s nice” and then change the subject. Usually this isn’t because they are disinterested in your job, but rather something they know nothing about.

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Please vote for us in the #UKBA17 UK Blog Awards 2017!

 |   by Henry Earle A'Hern

Topics: All Topics

Calling all Events World Blog fans! We have entered this year's UK Blog Awards and public voting is now officially open, but only for a limited period.

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Hashtag heaven – making the most of hashtags for your content strategy

 |   by Olivia Denne

Topics: Social Media, All Topics

We all know the importance of effective communications within the events industry. The industry thrives on face-to-face meetings and these are how we as event professionals build long lasting connections with potential business prospects. However, communications today go way beyond the...

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5 deadly content marketing mistakes to avoid

 |   by Henry Earle A'Hern

Topics: Content Marketing, All Topics

More meetings and events professionals are beginning to realise the importance of content marketing and this should be great news, but a lot of them are making mistakes that mean they are not achieving the full benefits on offer. Content marketing has emerged as one of the most effective ways to tell your brand’s story, but it is not always easy because of the saturation of content. A key...

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The importance of internal communications in the events industry

 |   by Olivia Denne

Topics: PR, All Topics

 

Anyone involved in the events industry is usually interested in good communications. That’s what events are all about. Yet when it comes to our own internal comms, perhaps we could be doing things a bit better.

 

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Parlez vous trade press?

 |   by Vikki Carley

Topics: PR, All Topics

When building a media relations strategy often businesses forget to include the trade press, opting instead to target big ticket pieces in the national or local press. The trade press can, however, be an invaluable place to gain media coverage to reach your target audience and it is relatively...

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Clinton versus Trump and the power of reputation

 |   by Kursha Woodgate

Topics: PR, All Topics

As we hit the final straight of one of the most hotly contested and controversial US elections in living memory, few people are unaware of the ferocious battle underway between the two heavyweights, Clinton and Trump. Whatever your views of their policies, what has been interesting from a PR perspective in this campaign has been how quickly opinion can be turned through a new ‘unearthing’ of...

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5 social media campaigns that arrived with a bang

 |   by Taryn Glenister

Topics: Social Media, All Topics

Social media campaigns are a sure-fire way of transforming an event, leading to exciting audience engagement and the ability to create an online buzz. With Bonfire Night fast approaching, I thought I would take a look into some of the most spectacular social media campaigns which arrived with...

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Spooktacular PR horror stories: Tales of terror from 2016

 |   by Olivia Denne

Topics: PR, All Topics

With Halloween just around the corner, I thought it was time to share our annual look at some of the past year’s PR nightmares and unfortunate mishaps. If you missed last year’s Halloween special, check out Spooktacular social media horror stories: hashtag horror stories of 2015.

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Social Media: what is the ROI for venue marketers?

 |   by Henry Earle A'Hern

Topics: venue marketing, Social Media, All Topics

Everyone keeps telling you that you need to be using social media as part of your venue marketing efforts but you’re not quite sure why, so it’s understandable that you have a sceptical view. Confusion over how to use social media originates from the fact that there is no set formula for success and the benefits that can be achieved depend completely on your individual goals.

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